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CRM market as bloated as ever, says Forrester

innovent - April 9, 2015 - 0 comments

The customer relationship management (CRM) market is mature, bloated and consolidation is going to continue for the foreseeable future. The upshot: Technology buyers need specialized CRM vendors, but they could wind up absorbed by a giant.

That was one of the primary takeaways from a Forrester report on the CRM market. The research firm released its wave report for CRM vendors catering to midsized and large enterprises.

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