Three marketing leaders discuss what ‘personalisation’ really means for brands in 2015, why it’s a strategic imperative and how it impacts customer experience.
What does ‘personalisation’ mean for an organisation in 2015? Far from being limited to a customer’s name in an email, businesses are embracing the power of data to take personalisation communications and into territory that moulds the customer experience around individual customers based on their behaviour.
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To watch the video follow this link: https://www.marketingmag.com.au/hubs-c/personalisation-in-customer-experience-video/