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Three top marketers on the role of personalisation in customer experience

innovent - April 14, 2015 - 0 comments

Three marketing leaders discuss what ‘personalisation’ really means for brands in 2015, why it’s a strategic imperative and how it impacts customer experience.

What does ‘personalisation’ mean for an organisation in 2015? Far from being limited to a customer’s name in an email, businesses are embracing the power of data to take personalisation communications and into territory that moulds the customer experience around individual customers based on their behaviour.

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