Today, businesses have had yet another function added to their portfolio – they are managers of a large amount of data and information.
Big data has become a massive phenomenon created from the sheer amount of information captured from online and offline resources. The organic growth in data that is generated by a business is seen as essential for improved organisational efficiency as it delivers the intelligence businesses need to make better decisions from top-line strategy down to customer-facing employees.
Read the full article here – http://www.techradar.com/au/news/world-of-tech/taming-the-big-data-beast-the-importance-of-crm-1281326
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