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SugarCRM: localisation an opportunity going begging for the channel

innovent - December 16, 2014 - 0 comments

New SugarCRM regional vice-president, Wayne Goss, believes that CRM will come to define 2015 as more businesses look at customer relationship management as a vital component of their sales offering.

Goss said his company has been pulling customers from key rivals such as Oracle, SAP, Microsoft and Salesforce – most of which don’t have localised Cloud-based offerings.

As such, SugarCRM has seen 37 per cent growth in 2014 across APAC, and 28.4 per cent in A/NZ. While the company works on expanding into China and Japan, the last 10 years of operation in A/NZ, means that it still accounts for 60 per cent of APAC’s business – through companies such as Yellow Pages and Assure Quality in New Zealand, and the Department of Primary Industries, Macquarie University and AdShel in Australia.

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