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innovent - April 14, 2016 - 0 comments

The Annual Guide Recognizes the Best Channel Partner Programs in the Market

SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution on the market, announced today that CRN, a brand of The Channel Company, has given SugarCRM a 5-Star rating in its 2016 Partner Program Guide. This annual guide is the definitive listing of technology vendors that service solution providers or provide products through the IT channel. The 5-Star Partner Program Guide rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.

To determine the 2016 5-Star ratings, The Channel Company’s research team assessed each vendor’s application based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.

SugarCRM has built a unique channel program of CRM experts with more than 230 channel partners in more than 30 countries. As the company has moved upmarket, it has altered its partner ecosystem to address the diverse CRM needs of enterprise customers. The company’s core group of partners helps extend the value of the Sugar platform for customers by providing strategic CRM consulting, tailored solutions that complement Sugar, techniques for CRM best practices, and flexible implementation and integration services.

The SugarCRM partner program provides VARs with sales, marketing, and product support along with significant opportunities to grow their businesses in the CRM industry, which is projected to grow to $40 billion by 2018 according to Gartner. The program includes partner certification and training programs delivered via Sugar University, a partner advisory board, dedicated resources for partners and an annual conference just for partners.

“Solution providers have more choices than ever before when it comes to selecting vendor partners. Identifying the right vendor with the right technologies and the right channel approach can mean the difference between successful adoption of a new technology or business model and an awkward, unnecessarily difficult integration,” said Robert Faletra, CEO, The Channel Company. “Our annual Partner Program Guide and 5-Star ratings recognize the best channel programs available in the market today and serve as a valuable resource for solution providers looking for the right fit.”

“SugarCRM offers more than a typical reseller program, not just selling seats to cookie cutter customers. Instead, our top partners have evolved with us over the last 10 years, delivering strategic CRM solutions to our customers. Our partners have become true solution providers that are deeply involved in helping organizations utilize Sugar to distinguish themselves by offering a better customer experience,” said Clint Oram, CTO and co-founder at SugarCRM. “SugarCRM is honored to be recognized by CRN with a 5-star rating in their Partner Program Guide. It validates our channel program and the 230+ partners who have chosen to join us.”

Contact InnoventCRM today for all your Sugar needs – 1300 781 681 or