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SugarCRM Acquires Stitch

innovent - March 12, 2015 - 0 comments

Key Talent and Mobile Personal Assistant Technologies from Stitch Will Enhance Sugar, the Leading Enterprise CRM for the Individual

CUPERTINO, Calif. – March 9, 2015 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market, announced today it has acquired the intellectual property rights and other assets of Stitch, leading developer of personal assistant technologies that enhance productivity for mobile users.

San Francisco-based Stitch has developed technologies that improve individual productivity by making personalized recommendations to users based on integrated analysis of data in email, calendar and customer relationship management (CRM) systems. Stitch replicates the functions of a real-life assistant by learning how people interact and making timely, relevant suggestions – through an intuitive mobile app — that can improve customer experiences.

Future releases of Sugar will be enhanced with Stitch capabilities, widening the application’s already impressive lead in mobile innovation. SugarCRM is also pleased to have strengthened its development team with top-notch mobile engineering talent from Stitch. Four Stitch engineers won the $250,000 grand prize for a mobile app entered in’s hackathon competition last fall.

“We’ve made Sugar an indispensable tool for customer-facing employees,” said Larry Augustin, SugarCRM CEO. “Sugar gives them the right information, when they need it, even before they ask. Incorporating Stitch will make Sugar an even smarter, better-informed customer relationship management system, and put information at mobile users’ fingertips no matter where they are.”

“We’re very excited to be part of the SugarCRM family,” said Jason McDowall, co-founder and head of product at Stitch. “We’re proud of the work we’ve done, applying intelligence at the intersection of CRM, email and calendar data to make people more productive. We share the same vision as SugarCRM, and by combining our teams, we’re uniquely positioned to help shape the future of customer relationship management.”

For all your SugarCRM consulting needs, contact Innovent today on 1300 781 681 or