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The Sugar Platform is Recognized for Enabling Companies to Better Engage with Customers, Increase Brand Loyalty and Grow their Businesses

innovent - January 25, 2016 - 0 comments

CUPERTINO, Calif. – January 14, 2016 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, announced today that TMC, a global, integrated media company, has named Sugar as a winner of the 2015 Customer Experience Innovation Award presented by TMC’s CUSTOMER magazine.

“Sugar is a platform that helps companies better understand and engage with customers so they can grow their business,” said Larry Augustin, CEO, SugarCRM. “This award reflects the success we’ve achieved in putting individual employees at the center of our CRM solution. This approach enables individual-to-individual connections between customers and employees and leads to faster, more consistent, and more personalized communication for a more seamless customer experience.”

SugarCRM was recognized by TMC because it is an innovative, flexible and affordable CRM. Organizations that take full advantage of Sugar utilize it as the hub of their entire organization, bringing together all customer data to deliver the right information to employees and customers at the right time. Sugar coordinates the actions of all customer-facing employees to deliver a seamless experience through the entire customer lifecycle. The Sugar platform offers an intuitive and customizable user experience that is consistent across the mobile and desktop interface.

“Congratulations to SugarCRM for receiving a 2015 Customer Experience Innovation Award. SugarCRM has been selected for enhancing the customer experience and improving business relationships,” said Rich Tehrani, CEO, TMC. “We’re pleased to recognize this achievement.”

Contact Innovent today for all your SugarCRM needs on 1300 781 681