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Leading CRM platforms for growing Asian businesses

innovent - October 4, 2016 - 0 comments

Understanding what makes customers tick is absolutely essential for any business – after all, customers help drive success.

But making sense of customer interactions, and then translating them into business terms such as growth and retention can be tedious and time-consuming, not to mention at times inaccurate.

Customer Relationship Management (CRM) platforms are the answer to any business’ customer woes. Typically, these refer to any practice or technology used to manage and analyze customer interactions and data in order to foster engaging business relationships.

This is done by compiling any information gained from interacting with a customer – whether it’s through a company’s website, via telephone or live chat, or even from surveys and forms filled out by the customer – and consolidating the information into a single database that allows business users to manage and glean useful data that could contribute to the company’s growth.

Ian Hill, marketing and sales director of CitySoft Consulting Group, told Tech Wire Asia: “Asian businesses should assess a CRM consulting firm’s suitability based on their ability to manage matter beyond CRM – such as CRM integration with Enterprise Resource Planning (ERP) solutions and other systems; business process management and workflows; and mobility, whilst also ensuring the consulting firm genuinely understands the role a CRM system plays in a company’s sales force automation and marketing endeavours.”

Most CRM software automate a number of processes that are otherwise difficult to keep tabs on. For example, automating repetitive tasks such as emails, lead generation, and social media helps marketing departments with efficiency, while sales force automation aims to streamline and automate back-end tasks such as order processing and tracking, inventory management, and sales forecasts.

Companies are becoming more dependent on CRM systems, which now play a vital role ensuring a business runs smoothly and efficiently. In a 2015 survey, software comparison website Capterra found that out of 500 CRM users, more than half adopted the software into their companies within the first five years of business, and two thirds of them had at least 100 customers when they first began using a CRM system. Respondents also said that CRM software have the biggest impact on customer retention and satisfaction rates.

With so many CRM offers on the market, it can be difficult to find The One that will help your business grow in Asia – so Tech Wire Asia is giving you a hand.


Pic: SugarCRM

For companies looking for a super flexible CRM system that lets them customize every part of the process, SugarCRM is The One for you. Available in over 26 languages and currencies, SugarCRM integrates fluidly with third party tools and apps including a number of Google apps, ActiveCampaign, and Freshdesk, among others.

SugarCRM was positioned as a Visionary in Gartner’s Magic Quadrant for Sales Force Automation report this year, and was the third-most considered CRM vendor in Gartner’s customer reference survey for the report.

SugarCRM’s strengths lie in their mobile and platform capabilities, which have been strongly improved since it was launched in 2004. Their presence in APAC has grown since 2011, and they have offices with support teams for local technical support, sales capabilities, and technical account management in Australia, New Zealand, Hong Kong, and Japan.

As the only open-source technology stack on Gartner’s report, SugarCRM is popular among businesses looking for the freedom of being able to self-host, rather than be tied down to a single stack with less room for flexibility, and subjected to possible hidden costs or forced upgrades. For Asian businesses that don’t operate primarily in English, SugarCRM also provides Master Subscription Agreement contracts in a number of international languages, including Japanese.

“SugarCRM has seen a very strong sales growth in the region, with anchor customers in the region including HTC, MGM and Venetian Macau, and certified implementation partners in 12 countries across the region,” Mark Troselj, SugarCRM Vice President for APAC and Japan told Tech Wire Asia.

For all your SugarCRM needs contact InnoventCRM today on 1300 781 681 or

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