I’m delighted you know so much about me?
Data can help marketers know consumers better than they know themselves. But the feeling of a marketer inside your head, or knowing where you are and what you’re doing, can spook people. If messages are intrusive, too frequent or add no value to the recipient, the use of personal information is resented. But if it adds value to their lives, if it delights them, most will welcome it.
Behind every device is a customer, Bonnici reminds marketers. “It should be thought of as the ‘Internet of Customers’ rather than the ‘Internet of Things’. Customer relationship management is more important than ever before because you’re managing the customer experience – the product is the experience.”
At InnoventCRM we believe “every connection counts.” Choosing the right CRM system for your business to stay connected to your clients, building that authentic relationship and providing insights is invaluable. Contact us today on 1300 781 681 to assist you in that CRM decision process. At InnoventCRM we believe the key to business success is keeping it human!
To read the full article follow the link: https://www.marketingmag.com.au/hubs-c/building-digital-bridges-connected-world/