While we often lump sales & marketing together – the truth is that all too often there are significant gaps in terms of how companies manage the process of turning a B2B prospect into a qualified lead, and passing that lead successfully to the right sales rep. Many factors can come into play that can cause sales and marketing disconnects – however, the good news is that by following a few simple rules, organizations can get sales & marketing teams in sync and keep them that way.
So, here are a few sure fire methods for driving more alignment in your sales & marketing organizations as well as driving more revenue out of every qualified lead:
Agree on Terminology
Use Data from Sales to Improve Lead Quality
Integrate Marketing and Sales Tools
At InnoventCRM we believe the key to your marketing & sales success is the use of the right CRM solution for your business. Contact us today to help guide you with that decision on 1300 781 681 or firstname.lastname@example.org
Read the full article here – http://blog.sugarcrm.com/2015/06/26/are-you-getting-the-most-sales-from-your-marketing-efforts/