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Are You Getting the Most Sales from Your Marketing Efforts?

innovent - July 15, 2015 - 0 comments

While we often lump sales & marketing together – the truth is that all too often there are significant gaps in terms of how companies manage the process of turning a B2B prospect into a qualified lead, and passing that lead successfully to the right sales rep. Many factors can come into play that can cause sales and marketing disconnects – however, the good news is that by following a few simple rules, organizations can get sales & marketing teams in sync and keep them that way.

So, here are a few sure fire methods for driving more alignment in your sales & marketing organizations as well as driving more revenue out of every qualified lead:

Agree on Terminology

Use Data from Sales to Improve Lead Quality

Integrate Marketing and Sales Tools

At InnoventCRM we believe the key to your marketing & sales success is the use of the right CRM solution for your business. Contact us today to help guide you with that decision on 1300 781 681 or

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