Manufacturing companies have a reputation of using customer relationship management (CRM) systems for the bare minimum; essentially as ‘systems of record’ for prospects and customers. However, as customers are now more connected, more informed and have more options, companies must rethink their CRM strategy, processes and software.
For example, customers are now more active in requesting ethically-sourced products and want to understand the full lifecycle of the products they believe are right for them. And they’re sharing their findings with others and entire online communities in social networks and Internet forums.
To meet these customers where they congregate, CRM software systems have evolved to include social CRM tools which leverage social listening and collaboration apps to better identify and engage social patients where they communicate.
At InnoventCRM we believe “every connection counts”. It’s human relationships, insights & connections. Contact InnoventCRM today so we can inform you and demonstrate the best CRM system for your business.
Call us on 1300 781 681
To read the complete article follow this link: http://www.manmonthly.com.au/features/five-technology-trends-manufacturers-can-t-ignore